Leadership Profile

She is consistently recruited to increase the strategic value and the financial impact of 2
of the most revenue impacting departments:  Marketing & Sales.  Her success is focused
on the following operational components:

    •Applying an entrepreneurial spirit to identify niche opportunities which separate
    an organization from their competitive environment;  creating, defining, &
    implementing competitively unique product/channel/marketing solutions.

    •Reducing financial risk:  A new product development and financial assessment
    process to more accurately reflect adoption rates and pricing trends

    •Establishing product/campaign performance impact tools which will pro-actively
    manage results and add precision to sales forecasts

    •An expanded product and pricing menu to support customizable bundled solutions for
    both business and residential Customers
    o An advanced, segmented Customer contact  strategy  targeting the Customer
    “Buy Cycle”

    •Budget planning and management tools which reconcile the impact of all marketing &
    sales initiatives to the original objectives

The Business Impact of these Strategic Changes:
    • Primary operating divisions (Business and Residential) achieve or exceed all product
    related revenue objectives during the last 3 quarters of operation.  A revenue increase
    of nearly 10% despite aggressive competitive incursion.

    •New products/programs can exceed $100M in less than 24 months depending on the
    size of the Customer base

    •Over 50% growth in customizable bundled products and services increased Customer
    equity between 12% and 25%

    •Customer satisfaction increases by over 18% annually, gaining an additional $9M.  


Her ability to mentor and guide a team is partly attributed to over 18 months of Hayes Executive
Leadership training under the guidance of RM 3 Enterprises, Certification by the Radio
Advertising Bureau and her education at the University of Iowa, majoring in Business and
Marketing.
J Christine Feeley
AMP Marketing Group, LLC
President and CMO

Christine is an experienced and trusted National Strategic
Consultant representing companies/clients such as: Kaplan
University; The YMCA; GTE/Verizon; Discover® Card
Financial Services; Motorola, Inc. – Cellular Promotions and
Retail Division; DDB Worldwide; Frankel Advertising; and
Berry Brown Advertising