Good Decisions Start with Real Information. Not Marketing Spin.

1. Fractional CMO Advisory
2. Marketing Leadership – Functioning as a core part of the C-Suite
3. Brand/Demand/Lead Gen Audit – what assets are missing? where are there opportunities?
4. Branding & Competitive Messaging – Breaking through the noise
5. Website Redesign & Development – Ensuring your house is ready for guests
6. Partnership Planning, Strategy & Execution – Supporting the highest sales conversion at the lowest cost per lead
7. Content by Buyer Stage – Developing content with purchasing indicators
8. Marketing Operations Setup (HubSpot Certified) – Capturing ALL leads
9. Strategic Plan & Budget Forecast – A plan with tactical guard rails
10. Lead Gen Execution & Weekly Reporting – Built in revenue optimization
     

No. Most clients have one or two junior marketers. We bring the leadership and process to make them successful.

Most companies begin with a thorough marketing and sales audit to have a better understanding of where the plan and/or team have operational gaps and where there are immediate inbound revenue acceleration opportunities.  We break this into 8 categories:  

1. Lead Database Size & Management
2. Content Inventory
3. Marketing & Sales Tech Stack - Automation
4. Established Partners
5. Inbound and outbound lead gen channels
6. Events & Campaigns
7. Reporting
8. Teams & Budgets.

 It depends on a few variables to determine whether a company is “lead gen” ready.  This is where the audit plays a critical role considering your current operations, sales team’s bandwidth, available content, budget, etc.  With organizations that have no infrastructure a full launch is usually delayed by 90-120 days; measurable marketing pipeline growth can begin within 30 days, and scheduled appointments within 60 days from launch.  We recommend you review our business cases to have a comparative. 

Yes, for most of our clients we either modify the current budget or build a budget from the ground up.  This is another significant AMP difference - We use a proprietary model to determine the spend recommendations based on revenue growth objectives, the size of your sales team, and the size of your current lead database.  There are other variables that go into the final recommendation, but we work closely with key stakeholders to ensure we’re aligned to both growth and spend expectations.  Bottom line – the model provides transparency around what an organization should expect in total lead and sales accepted opportunities and directly ties this to revenue.